2023 Ford Bronco – The SUV craze has taken the auto industry by storm in recent years. From compact crossovers revolutionizing the compact car segment to full-size SUVs reinventing the truck segment, automakers have been rotating new models at an alarming rate. If there is one segment that has seen a surge in interest from major players and independent makers alike, it's undoubtedly the SUV segment.
Ford itself is no stranger to this trend with its latest offering, the all-new Bronco, based on its iconic F-150 Raptor off-roader. The company will be hoping that its latest generation of SUVs will have similar success as it takes on new brands and segments with each new model launch.
Here is everything you need to know about Ford's upcoming 2023 Ford Bronco SUV.
What Is The Ford Bronco 2023?
The all-new Ford Bronco is a crossover SUV that is expected to be launched by the automaker in 2023. The Bronco is based on the Ford F-150, the company's iconic midsize truck and one of the bestselling vehicles in the United States. While the new Bronco will slot below the Ford Ranger midsize pickup, it will likely be based on the same platform as the Raptor. The Bronco will likely be positioned above the compact truck segment, but below the Ford Ranger mid-size pickup, which is also expected to return.
Ford also has plans to launch a new Ranger-based utility truck, but the Bronco will likely be positioned above the Ranger.
Ford Bronco Price Predictions In 2023
If the Ford Ranger midsize pickup does indeed return to the Indian market in the mid-size segment, the Ford Bronco may find itself a distant second. If the Bronco is marketed as a true off-road SUV, it could find a lot of followers in the U.S. market.
However, if the Bronco is marketed as a compact truck, it could well find itself a distant second. In the U.S., the Bronco is estimated to cost $24,000. If Ford launches the new Bronco with a tougher off-road variant, the fully loaded model could be priced anywhere between $25,000-$30,000.
How Will The Ford Bronco Affect The Automotive Market?
The news of the all-new Ford Bronco SUV being introduced to the Indian market has sent ripples across the automotive industry. With the SUV segment growing at a rapid pace, the addition of an all-new Bronco to the market could further boost sales of SUVs in India.
With the all-new Bronco expected to be priced at $25,000- $30,000, it could be a game changer for the market. The introduction of Bronco could also influence the dynamics of the truck segment as well as the compact car segment as midsize pickups and full-size SUVs are going to get a better competition from the newcomer.
The new 2023 Ford Bronco could also influence the dynamics of the truck segment as well as the compact car segment as midsize pickups and full-size SUVs are going to get a better competition from the newcomer.
In fact, 2019 Ford Ranger has already been launched in India at a price of INR 36.75 lakh. It is expected to remain in the market for long, as it seems to have been designed as a replacement for the Bronco.
Should The New Ford Bronco Be Built?
Ford is yet to make any official announcement regarding the launch of the Bronco, but based on everything that is available online, it would be safe to assume that the new SUV will be built on Ford's New Generation Global Platform (NGGP). Given the fact that the company has already shown the concept of the Bronco at the Detroit Auto Show in 2018, this would also make sense.
However, it is worth noting that the Bronco will be different from the Raptor in many ways, and as such, Ford may look to build a new platform for it. The Bronco is expected to be priced at $25,000- $30,000, which would make it the most affordable SUV from Ford's stable.
If the company decides to launch the Bronco on the same platform that supports the Ranger, it could find itself facing stiff competition from the new Ranger and even the upcoming Innova. With the compact crossover segment becoming more popular in the Indian market with each passing day, Ford would be best off if it launches a new platform for the Bronco.
Final Words
The Ford Bronco is expected to be an off-road SUV that will be based on the company's iconic F-150 Raptor. Ford is yet to make any official announcement with regards to the launch of the Bronco, and we could only speculate until then. But based on the Bronco concept that Ford showed at the Detroit Auto Show in 2018, we can assume that the all-new Bronco will be built on an NGGP platform.
The Bronco is expected to be priced at $25,000- $30,000, making it the most affordable SUV from Ford's stable. If the company decides to launch the Bronco on the same platform that supports the Ranger, it could find itself facing stiff competition from the new Ranger and even the upcoming Innova.
With the compact crossover segment becoming more popular in the Indian market with each passing day, Ford would be best off if it launches a new platform for the Bronco.
